How do you explain what your company does? What is your Start-up’s innovation (and why should one invest in it)? How will the new neighborhood or skyscraper that you are developing look? What does the new product you have developed do? And why should one join the service you provide?
A good promotional video will explain all of these well in two and a half minutes – viewers don’t have a second more of patience to spare.
Our expertise is to understand you and translate the message into a video. The video will be short, well timed and very practical without sacrificing your vision and dream, which is so important to convey to the viewers – who we want to turn into customers.
Producing a promotional video begins with the Creative meeting in which we will determine which tools should be utilized to convey the message.
- Should we shoot the video or use purchased materials?
- Is there a need for animation or differentiation?
- Will the video be accompanied by narration or should we interview you or the customers and integrate that into the video?
We will recognize where the viewers are, where they will view the video (Facebook, YouTube or perhaps TikTok) and we will select the video style that will be best suit the viewers/customers or we will take an opposite route to surprise them.
The work on a promotional video begins with research and planning and moves to precise and elegant execution.
We have been creating promotional videos for over 20 years, it is our artwork, not just our job.